Gmail new feature simplifies ‘Unsubscribe’ process from Bulk Messages

Gmail is reportedly making it easier to get rid of bulk emails with a more prominent ‘unsubscribe’ button next to the sender’s name.

However, the new feature has only been spotted on the Gmail iOS app, and it’s not yet clear if it will make its way to the company’s Android app. 

This is not the first time Google has tried to make users’ inboxes safer and spam-free. 

In a blog post in October this year, the company added new requirements for bulk senders (defined as sending more than 5,000 messages to Gmail addresses in a day), including the addition of a one-click unsubscribe button.

It’s clear that email has become an essential part of daily communication. And whether you’re submitting a job application or staying in touch with a loved one, your emails should be safe and secure.

The same blog read, “We aren’t the only ones pushing for these changes. Our industry partners also see the pressing need to institute them: “No matter who their email provider is, all users deserve the safest, most secure experience possible,” says Marcel Becker, Sr. Dir. Product at Yahoo. 

“In the interconnected world of email, that takes all of us working together. Yahoo looks forward to working with Google and the rest of the email community to make these common sense, high-impact changes the new industry standard.”

Gmail may not deliver messages from senders whose messages are frequently marked as spam and fall under a “clear spam rate threshold” of 0.3% of messages sent.