Google Increases prices of Youtube Premium plans in India: New rates and benefits explained

YouTube has announced a significant increase in Premium subscription prices in India, ranging from 12 to 58 percent across different plans. According to information, this is the first time that the plans have undergone an adjustment since the service was introduced in the country in 2019.

In an email to subscribers, YouTube stated, “To continue delivering great service and features, we’re increasing your price to Rs 299 monthly. We don’t make these decisions lightly, and this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.” 

Details of price increase

The news initially surfaced on social media, thanks to X (formerly Twitter) user @MrSahilBawa, who shared a screenshot of a notification from YouTube. The platform has revealed that the Family plan will see the highest increase, with its price rising by 58 percent to ₹299 per month from ₹189. The individual plan will now cost ₹149 per month, up 15.5 percent from ₹129. The student plan has also seen a price rise to ₹89 per month, up 12.7 percent from ₹79.

What do you get if you are a premium user?

YouTube Premium subscribers enjoy a range of perks, including ad-free streaming, high-bitrate 1080p video, offline downloads, background playback, and ad-free access to YouTube Music. Despite the price hike, these benefits remain unchanged, which might still make the service attractive to its over 100 million global subscribers.

Changes to YouTube Music Pricing

Yes, YouTube has also raised prices for its music streaming service, YouTube Music. The individual plan now starts at ₹119 per month, up from ₹99.