Mango festival 2023 kicks off at APMC Pune 

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The much-awaited Mango Festival 2023, organized under the Producer to Consumer Direct Selling Scheme, will begin today at Gultekdi Market Yard in Pune’s Zilla Parishad open space adjacent to PMT Bus Depot. The festival is being organized under the association of Maharashtra State Agriculture Marketing Board and Pune Zilla Parishad.

Since 2002, Krishi Panan Mandal (Agriculture Produce Marketing Committee) has been organizing the Mango Festival at Gultekdi Market Yard with the aim of reducing the number of middlemen in the sales system, thereby providing the farmers with the right market price and ensuring consumers receive good quality mangoes at reasonable prices.

This year’s festival involves the participation of saffron mango producers from Ratnagiri, Sindhudurg, and Raigad districts, along with some women self-help groups from the Rural Development Mechanism Department of the Zilla Parishad. The divisional office of the Marketing Board has completed the registration process of mango growers. After scrutiny, stalls are made available to producers in the festival.

Approximately 105 producers have registered with the divisional office this year. Through these producers, good quality mangoes will be available to consumers. The festival is being organized for the convenience of consumers, and around 70 stalls will be available for manufacturers. As a result, customers will have the opportunity to purchase Hapus (Alphonso), Kesar, Payri Mango, and various processed products of self-help groups.

The Mango Festival will continue until 31st May, providing customers with a chance to indulge in high-quality Hapus mangoes from Konkan. Krishi Panan Mandal’s Executive Director, Deepak Shinde, urges consumers to take advantage of this opportunity to enjoy the delectable taste of mangoes from the Konkan region.

The Mango Festival is a great platform for the farmers to connect with the consumers directly and receive a fair price for their produce. It also enables customers to purchase high-quality mangoes without worrying about middlemen’s involvement, ensuring fair prices for both the producers and consumers.

Nividita Kelapure