Pune : Maha Metro announces plans to boost revenue. Tap to know more

Maha Metro officials have announced their plans to boost revenue through innovative branding and advertising strategies on Pune Metro’s Line 1 and Line 2. The focus on non-ticket fare revenue aims to bring sustainable additional income to Maha-Metro while benefiting local businesses and advertisers in Pune.

https://punemetrorail.org/download/NIT.P1PD27.2024.pdf

Co-branding rights for several metro stations, including Nal Stop, Garware College, Phugewadi, Pune Railway Station, Ruby Hall Clinic, and Kalyani Nagar, have been awarded to advertisers. Additional advertisement spaces both inside and outside the stations have been demarcated and allotted to contractors.

Recently, Maha-Metro issued a tender for licensing semi-naming rights, train wrapping, and advertisement rights for a 15-year period. This includes spaces at entry-exit points, walls, facades, piers, arches, foot-overbridges, and train sets. The value of these rights varies from station to station.

Currently, Maha-Metro generates an annual revenue of ₹55 to ₹72 lakh from stations on line 2 and line 1, serving a daily ridership of 80,000 to 85,000 passengers. The fare structure ranges from ₹10 to ₹35 on the Vanaz to Ramwadi corridor and ₹10 to ₹30 on the PCMC to Civil Court corridor. Construction is underway for Khadki, Budhwar Peth, Mandai, and Yerawada metro stations, with plans to make them operational within six months.

External advertisement areas in underground stations will be made available on entry-exit structures, parking spaces, and designated areas.

With the expansion of advertising opportunities and the increasing ridership on Pune Metro, Maha-Metro anticipates a significant boost in revenue in the coming years.