Roadside Vendor Challenges Zepto and Blinkit with Clever Price Comparison
Roadside Vendor Challenges Zepto and Blinkit with Clever Price Comparison
Witty advertisement sparks debate among netizens on quick commerce pricing.
A roadside coconut vendor has taken social media by storm with his innovative advertisement, directly challenging quick commerce giants like Zepto, Blinkit and BigBasket. The vendor displayed a price comparison between his coconuts and those sold by the e-commerce platforms, igniting discussions on pricing disparities.
The creative marketing effort was highlighted on X (formerly Twitter) by the user @peakbengaluru on November 7, 2024, with the caption, “Will Quick Commerce affect roadside coconut vendors?”
The post has since garnered around 8,000 views and a range of reactions from netizens.
Opinions on the vendor’s pricing and strategy have been divided. Some praised his confidence and resourcefulness, while others pointed out that roadside coconut prices can also be steep.
One X user remarked, “Even 50 is expensive for coconut. We should stop exporting coconut to other countries so that prices in India will come down.”
Another added, “Yes, in Delhi, roadside ones are quoting ₹80, and Blinkit is offering it for less.”
Quick Commerce vs Local Vendors
Many users weighed the pros and cons of buying from quick commerce platforms versus local vendors. A user noted, “It was ₹40-₹45 at the local shop. Quick commerce has driven up prices. That’s not cool.”
However, others defended the convenience offered by platforms like BigBasket. One user said, “Big Basket Daily subscription of tender coconut is ₹58-₹60. Delivered to your doorstep without any delivery charge. Paying ₹5 extra is absolutely worth it.”
Adding to the conversation, a user shared, “Hehehe – here in my place in Gujarat, we get it for ₹30, and sometimes, if lucky, even ₹20 for a small one.”
The viral post has sparked a larger discussion about the impact of quick commerce on traditional roadside vendors. While convenience is a significant factor for urban consumers, the price comparison sheds light on how these platforms are influencing local markets and consumer behavior.
