In a move aimed at promoting Sanatana Hindu Dharma Prachara, the Tirumala Tirupati Devasthanam (TTD) Trust Board has decided to produce and sell mangala sutras, symbolic of marital bliss, to devotees.
Weighing 5 grams and 10 grams, these mangala sutras will be offered to the devotees along with divine blessings for a prosperous married life.
The decision to incorporate the sale of Mangala Sutras was taken during the TTD Board meeting held at Annamayya Bhavan in Tirumala. The board also approved a budget of Rs 5,141.74 crore for the fiscal year 2024-25.
TTD Chairman Bhumana Karunakar Reddy expressed that the introduction of Mangala Sutras, blessed by Lord Venkateswara Swamy, aims to strengthen the marital bonds of the devotees. The Mangala Sutras will be crafted in 5 grams and 10 grams, featuring four or five designs, and will be offered on a cost-to-cost basis.
Additionally, the TTD Trust Board decided to create Lakshmi Kasulu as part of this initiative. Bhumana Karunakar Reddy highlighted the significance of preserving the sanctity of the Hindu marriage system, emphasizing that this endeavor aligns with their commitment to upholding traditional values.
The TTD anticipates a Hundi collection of Rs 1,611 crore during the financial year 2024-25, along with other sources of income such as interest on deposits, sale of Prasads, and revenue from Darshan tickets.
The budget allocation indicates that a substantial portion will be dedicated to Human resources payments, demonstrating the TTD’s commitment to its workforce.
Furthermore, the TTD board approved the enhancement of wages for individuals employed under contract and outsourcing arrangements across various departments. The meeting also sanctioned the transformation of the ring road in Tirumala into a four-lane road to address traffic challenges.
Following the state’s bifurcation, TTD has established an exclusive superspecialty hospital for children in Tirupati, now renamed Sri Padmavathi Institute of Child Health.