Ayodhya, a city steeped in spiritual and historical significance, is emerging as a key destination for tourists following the inauguration of the Ram Janmabhoomi Mandir. As the pilgrimage hotspot undergoes a remarkable transformation, the Indian Hotels Company Ltd (IHCL), known for its iconic Taj brand, is strategically positioning itself in Ayodhya’s burgeoning tourism landscape. With a vision to offer diverse hospitality experiences, IHCL has now signed its third property – an IHCL SeleQtions hotel, further solidifying its commitment to contribute to Ayodhya’s cultural and tourism potential.
The upcoming SeleQtions hotel, along with previously announced Vivanta and Ginger properties, underscores IHCL’s dedication to offering varied options for the growing influx of visitors to Ayodhya. This move aligns with IHCL’s strategy to establish a substantial presence in spiritual destinations, with Ayodhya being a focal point in India’s cultural and religious tourism circuit.
Taj parent company, Indian Hotels Company Ltd (IHCL), has inked a deal for its third property in Ayodhya – a brownfield project to be branded as an IHCL SeleQtions hotel.
This comes in addition to a 100-room upscale Vivanta and a 120-room lean lux Ginger, both finalised by Taj for the holy town and set to open by 2027. IHCL’s Managing Director and CEO, Puneet Chhatwal, stated that this strategic expansion aligns with the company’s goal to establish a significant presence in spiritual destinations.
The new SeleQtions hotel, developed in collaboration with KM Vyapar Ltd, is expected to offer 150 rooms on 1.3 acres near the airport, contributing to Ayodhya’s growing hospitality landscape.