Government’s Advisory on Deepfake videos: Comply or face action

Amid growing concerns over deepfake videos, 

IT minister Rajeev Chandrasekhar asked all intermediaries to exercise due diligence in promptly removing such (misinformation) content from their platforms.

The advisory by the Ministry of Electronics and Information Technology (MeitY) mandates that intermediaries communicate prohibited content, particularly those specified under Rule 3(1)(b) of the IT Rules, clearly and precisely to users.

Union Minister Rajeev Chandrasekhar said a formal advisory was issued on Tuesday. It incorporated the procedures to ensure that users on these platforms do not violate the prohibited content in Rule.

“If such legal violations are noted or reported, then the consequences under law will follow,”

The advisory comes over a month after officials from companies including Meta, Google, Telegram, Koo, Sharechat, Apple, HP and Dell, among others, met Minister of State for Electronics and IT Rajeev Chandrasekhar as part of the second-leg of a two-day meeting over the threat of deepfakes.

The government said in its latest advisory, “The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b) must be clearly communicated to the users in clear and precise language…”