ICC Unveils Official Song for Women’s T20 World Cup 2024 by W.i.S.H.
ICC Unveils Official Song for Women’s T20 World Cup 2024 by W.i.S.H.
Anthem “Whatever It Takes” aims to inspire global fans and elevate the profile of women’s cricket.
The International Cricket Council (ICC) has officially released the anthem for the ICC Women’s T20 World Cup 2024 titled, Whatever It Takes. The dynamic track is a collaboration between the popular all-girl pop group W.i.S.H., renowned music director Mikey McCleary and composer Parth Parekh. The song, now available for download and streaming on all major platforms, embodies the spirit and energy of women’s cricket. It is a celebration of the dedication and determination of top athletes.
With its motivational lyrics and vibrant pop sound, Whatever It Takes resonates with younger fans and the global audience alike. The song reflects the tournament’s campaign slogan and highlights the incredible journey of women cricketers, who give their all to succeed on the world stage. W.i.S.H., known for their youthful energy, shared their excitement, saying, “As an all-girl band, creating the official song for the ICC Women’s T20 World Cup is an honour. We’re huge fans of cricket and can’t wait to see players like Jemimah Rodrigues and Smriti Mandhana do the hook step from the music video!”
The ICC hopes the song will inspire a new generation of women cricketers and engage fans around the world. ICC General Manager of Marketing and Communications, remarked, “This soundtrack sets the tone for the tournament, showcasing the talent and commitment of the players. It’s not just about the action on the field but about inspiring a new generation of women cricketers and fans.”
With the 2023 edition of the Women’s T20 World Cup drawing over 190 million global viewing hours, the 2024 tournament is expected to generate even more interest. The competition kicks off on October 3, 2024, at Sharjah Cricket Stadium in the UAE, with 10 teams battling for the prestigious trophy. The final will take place on October 20 at Dubai International Stadium.
Music director Mikey McCleary expressed his enthusiasm, saying, “We’ve captured the energy of the T20 World Cup, and I can’t wait for cricket fans worldwide to hear it.”
With, Whatever It Takes as the official anthem, the 2024 tournament promises to further elevate women’s cricket and inspire fans across the globe.
