New Year’s Eve Boom: Quick Commerce And Food Delivery Firms Break Records
New Year’s Eve Boom: Quick Commerce And Food Delivery Firms Break Records
As the year turned to 2025, quick commerce and food delivery platforms experienced record-breaking order volumes, driven by New Year’s Eve celebrations. Leading companies like Blinkit, Swiggy Instamart, and Zepto reported unprecedented demand for party essentials, snacks, and last-minute groceries.
– Blinkit Highlights: Crossed 2023’s NYE orders by 5 PM, with the largest order worth ₹64,988. Popular items included chips, tonic water, and ice cubes, with a surprising spike in grape sales.
Biggest party order of the day just got placed! From Kolkata. Worth ₹64,988 🤯
— Albinder Dhindsa (@albinder) December 31, 2024
– Swiggy Instamart: Expanded to 68 cities, waived late-night fees, and saw Bhubaneswar and Mangaluru emerge as top-performing cities. Key purchases were chocolates, chips, and soft drinks.
our delivery partners have already travelled 65,19,841 kms today. this number is 8 times to and fro from earth to moon. toh agar aapki jaanu ke liye chaand bhi laana hai to hum leke aayenge. woh bhi 8 baar 😌🤝
— Swiggy Food (@Swiggy) December 31, 2024
– Zepto: Achieved a 200% sales increase, selling over 3,300 ice cube packets per hour.
– BigBasket: Reported a 1,290% surge in ice cube sales and strong demand for disposable party supplies.
Update as of 8pm:
— Hari Menon (@harimenon_bb) December 31, 2024
Ice cubes 1290%
Cards and party games 300%
Home baking 210%
Soda & mocktail 278%
Non alcoholic beverages 552%
Disposable cups and plates 325%
Frozen veg snacks 240%
Cold drinks and cold press juices 235%
Sports and energy drink 190%
Juices 189%
Garbage bags…
Food brands like Curefoods also saw historic orders, with pizza, biryani, and chocolate truffle cake leading the charts. Industry leaders anticipate quick commerce scaling to rival traditional e-commerce in 2025, further revolutionizing consumer behavior.
