Pune: Chitale Bandhu’s Nikhil Slams A2 Ghee Makers for ‘Conning’ Customers, Sparks Debate
Pune: Chitale Bandhu's Nikhil Slams A2 Ghee Makers for 'Conning' Customers, Sparks Debate
Nikhil Chitale, a fourth-generation dairy industrialist, calls out the marketing of A2 ghee as a scam, asserting it offers no added benefits over regular ghee.
Nikhil Chitale, the fourth-generation dairy industrialist from the renowned Chitale Bandhu brand based in Pune, has publicly criticized the marketing of A2 ghee. He urged consumers not to be deceived by what he calls a scam. On Thursday, Nikhil, a partner in the dairy subsidiary of Chitale Bandhu, pointed out that ghee is predominantly composed of fats and moisture. He claimed it is with minimal protein content, including A2.
Expressing his views on social media platform X (formerly Twitter), Nikhil wrote, “I just saw an ad promoting A2 Ghee. A2 GHEE? At five times the usual price? What kind of nonsense is this? A1 and A2 are proteins, but ghee is 99.5 percent to 99.7 percent fat and moisture with no protein—neither A1 nor A2. Don’t fall for these scams.”
A2 ghee is a type of clarified butter made from the milk of cows that produce A2 beta-casein protein. Proponents claim that A2 ghee is easier to digest, especially for those who are lactose intolerant, and is rich in omega-3 fatty acids, vitamins A, D, E, and K and other nutrients. However, Nikhil Chitale emphasizes that these claims are misleading given the negligible presence of protein in ghee.
In the comments, a user raised questions over Chitale’s post on the A2 ghee stating, “I think the demand for A2 ghee is hurting dairy industries that’s why this post. The price is higher because machines are not used and the process is simple and traditional. But quality is way better than other packed ghee.”
However, the young Pune-based businessman was quick to refute the claims and said, “It’s actually not even a fraction of what the entire industry does, so no it doesn’t hurt. But fooling customers is never a great business model.”
He reiterated his stance when another user thanked him for debunking the misinformation and wrote, “You have these displayed on special racks across all supermarkets in mumbai.. specifically the premium ones.” The young scion retorted, “Playing with some Desi cow emotion and conning folks is unacceptable.”
His statements challenge the growing trend of marketing A2 ghee at a significantly higher price than regular cow ghee, questioning the scientific validity of the supposed benefits associated with it. The controversy brings attention to the importance of scrutinizing health claims made by food product manufacturers, ensuring consumers make informed choices.
