Pune – Just in time for Valentine’s Day, People for the Ethical Treatment of Animals (PETA) India has erected life-saving billboards outside hospitals in Pune and other cities across India urging passers-by to avoid suffering from literal broken hearts caused by consuming artery-clogging meat, eggs, and dairy.
The message points out that people who opt for vegan foods can reduce their risk of heart disease by up to 52%. India is considered the chronic heart disease capital of the world and accounts for at least one-fifth of global deaths from heart disease.
The billboard is located in Prathamesh Park, Baner, Pune.
“All animals, from humans to hens, feel pain and fear, love their families, and value their lives,” says PETA India Manager of Vegan Projects Dr Kiran Ahuja.
“This Valentine’s Day, PETA India is urging people to show animals and themselves some love by choosing delicious, heart-healthy vegan meals.”
The Indian Heart Association reveals that more than 50% of heart attacks in Indian men occur in those under 50, while 25% occur in men under 40. Nutritionists at the US Academy of Nutrition and Dietetics have said that people who go vegan reduce their risk of diabetes by as much as 62% and their risk of all types of cancer by 18%, in addition to being more heart-healthy.
In addition, every person who goes vegan spares up to 200 animals a year a life of suffering and a violent death in the meat, egg, and dairy industries. Chickens exploited for their eggs are confined to cages so small they can’t spread a single wing. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged inside the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. Newborn male chicks are ground up, burned, or buried alive in the egg industry since they cannot lay eggs, while male calves in the dairy industry are commonly abandoned, left to starve, or killed because they cannot produce milk.