Shah Rukh Khan and Aryan Khan’s brand D’YAVOL INCEPTION wins World’s Best Scotch Whisky at New York World Spirits Competition 2024
Shah Rukh Khan and Aryan Khan's brand D'YAVOL INCEPTION wins World's Best Scotch Whisky at New York World Spirits Competition 2024
D’YAVOL INCEPTION wins top honors at the 2024 New York World Spirits Competition.
D’YAVOL, the luxury spirits brand co-founded by Shah Rukh Khan and Aryan Khan, has achieved a remarkable milestone with its flagship product, INCEPTION. The blended malt Scotch whisky was awarded the titles of ‘Best Overall Scotch’ and ‘Best Of Class’ at the prestigious 2024 New York World Spirits Competition (NYWSC), organized by The Tasting Alliance.
The NYWSC is renowned for recognizing exceptional quality and craftsmanship across the spirits industry, from legacy brands to emerging craft producers. A panel of esteemed industry experts selected INCEPTION for its blend of eight rare single malts, aged up to 12 years, with some matured in Tawny Port and Madeira casks. This non-chill-filtered whisky is celebrated for its layers of dark chocolate, dried fruit, oak spice, smoked wood, ripe plums, and spiced vanilla, balanced with a gentle smokiness.
Shah Rukh Khan, co-founder of D’YAVOL, expressed his pride in the achievement, stating, “INCEPTION’s award at the New York World Spirits Competition is a testament to the belief that the finest things in life are crafted with care and passion.” Aryan Khan, also a co-founder, added, “Winning this prestigious award is both a validation and an inspiration for us at D’YAVOL. It’s proof that our belief in authenticity, quality, and craftsmanship resonates globally.”
Launched in 2023, INCEPTION has rapidly gained acclaim, earning multiple accolades for its innovative blend and flavor profile. In addition to whisky, D’YAVOL’s product lineup includes a Single Estate Vodka from Poland and another blended Scotch whisky, VORTEX, both of which have garnered international recognition.
D’YAVOL products are currently available in India, Australia, and the UAE, with plans to expand into the UK, USA, and other global markets. The success of INCEPTION at NYWSC underscores the brand’s mission to create luxury spirits that combine exceptional quality with meticulous craftsmanship.
Health Note: Whisky, when consumed in moderation, is said to offer potential health benefits such as improved heart health, stress reduction, and antioxidant properties due to its ellagic acid content. However, responsible consumption is always advised.
