Virat Kohli’s Investment Empire: 7 Business Ventures Where the Cricketer Has Placed His Bets

Virat Kohli's Investment Empire: 7 Business Ventures Where the Cricketer Has Placed His Bets
Beyond the cricket field, Virat Kohli’s business acumen shines through his diverse investments, helping grow his net worth to an impressive ₹1000 crore.
Virat Kohli, known for his cricketing prowess, has made significant strides in the business world with strategic investments across multiple sectors. Here are seven of his most notable ventures:
Universal Sportsbiz Pvt Ltd
Kohli also stepped into the fashion world, investing ₹19.3 crore in Universal Sportsbiz Pvt Ltd, a startup backed by cricket legend Sachin Tendulkar, further diversifying his investment portfolio into the sports-fashion sector.
Rage Coffee
Kohli expanded his portfolio by investing in Delhi-based FMCG brand Rage Coffee, founded in 2018. Competing with industry giants like Starbucks and Nescafe, Rage Coffee is now available in over 2,500 stores across India.
Chisel Fitness
In 2015, Kohli partnered with Chisel Fitness and CSE to establish a chain of gyms and fitness centers. With an investment of nearly ₹90 crore, this venture aligns with Kohli’s focus on fitness and holistic well-being.
Hyperice
Joining global athletes in 2021, Kohli invested in and became a brand ambassador for Hyperice, a wellness brand known for cutting-edge recovery technology, marking his entry into advanced wellness solutions.
Digital Insurance
In 2020, Kohli and Anushka Sharma invested ₹2.2 crore in Digital Insurance, owned by Canadian billionaire Prem Watsa. The company raised $84 million in three years, achieving a valuation of $870 million, showcasing Kohli’s foresight in the digital insurance space.
Galactus Funware Technology Pvt Ltd
Kohli ventured into gaming in 2019 with Bengaluru-based startup Galactus Funware, the parent company of Mobile Premier League (MPL). His involvement includes a 10-year partnership as the Indian Cricket team’s official kit sponsor.
Blue Tribe
Kohli and his wife, Anushka Sharma, invested in Blue Tribe, a plant-based meat startup in India. This move reflects the couple’s interest in sustainable, innovative ventures.
Kohli’s business moves show his strategic insight and ability to leverage his brand beyond cricket, making him a rising figure in India’s entrepreneurial landscape