English Medium Schools Adopt Social Media Marketing to Attract Parents Amid Admission Season 

English medium schools, including prestigious institutions, are seizing the opportunity to engage parents who previously sought admission elsewhere actively. Traditionally, admission processes for free primary and first-year students in private schools conclude by December or January. 

Many schools in England are still in the middle of their admission processes this year. They are now focusing on effective social media advertising campaigns to attract students.

Over the recent years, nine private English medium schools have been established in different city neighbourhoods, catering to various institutional boards such as the state board and CBSE. The admission processes for these schools usually conclude by January. However, this year, they have been extended until March and even beyond.

While some schools have utilized traditional mediums like brochures in the past, there’s a notable shift toward social media platforms. The competition for student enrollment has intensified, leading schools to turn to social media for targeted advertising. These advertisements highlight school facilities, activities, and unique offerings.

Educational groups managing multiple institutions are actively investing in social media marketing. Traditional methods like boards and brochures are taking a back seat as private schools operate as businesses. The competition has expanded the presence of schools by establishing branches in suburban areas.